Services
Most companies calling themselves "agentic" mean a bot that drafts an email reply. 3BG builds platforms and systems — full working software, with AI doing real functional work inside it, not standing in for the product. Digital twins, voice agents, and the platforms behind them are built the same way everything else here is built: with production discipline, not a demo mindset.
01 / PROD
Script to screen. Twenty years producing for broadcast, streaming, and social — concept, shoot, edit, delivery. Real crews, real timelines, real delivery specs. The same production discipline later applied to digital twins and voice work.
02 / CRTV
Brand identity, campaign concepts, and the creative direction behind them — built to work across traditional and digital channels from day one. Work made to run, not a brand book that dies in a PDF.
03 / SYS
Web applications and large-scale SaaS platforms — real software, built by a team that also builds AI products, not outsourced to whoever's cheapest. If the problem is a working platform, that's the work.
04 / BUY
Planning and buying across social media, television, direct mail, and other traditional ad channels — run by the same team that produces what runs in them. The buy matches the creative because the same people do both.
05 / AI
Agentic systems and platforms built to solve a specific business problem, with AI as a functional component — not the headline. Human Digital Twins: photorealistic, AI-powered representations of real people (executives, spokespeople, subject-matter experts), built with the same production discipline applied to film and video. Conversational voice AI built on ElevenLabs and HeyGen for customer-facing interaction, not novelty demos. This is the throughline to Simulus AI and Contero.ai.
Platforms
Full software systems built to solve a specific business problem. AI is a functional component, not the product name.
Digital twins
Photorealistic representations of real people — executives, spokespeople, subject-matter experts — built with film-production discipline.
Voice
Conversational agents on ElevenLabs and HeyGen for customer-facing interaction, not novelty demos.
This line is the throughline to Simulus AI and Contero.ai.
