01 / PROD
Video, TV & Film Production
Script to screen. Twenty years producing for broadcast, streaming, and social: concept, shoot, edit, delivery.
Not another agent. An architecture.
Est. 2008
Companies are playing with AI.We build the systems they run inside.
Systems, not stunts. Platforms, not prompts. Twenty years of production discipline behind every line of code.
Most companies talking about AI are talking about a task: an agent that reads an email, drafts a post, books a meeting. That's automation, and it's not nothing. But it's not a business. 3BG builds the systems those agents run inside: real software, real platforms, architected to hold together at the scale an actual business operates at. Not a demo, not a weekend project, not a subscription with a chatbot bolted on. It's the same discipline that's run global campaigns for Fortune 100 companies for two decades, applied to the hardest problem in the room right now: making AI actually work, in production, for people who can't afford for it not to.
CH 01-05
Capabilities
02 / CRTV
Creative Services
Brand identity, campaign concepts, and the creative direction behind them. Built to work across traditional and digital channels from day one.
03 / SYS
Web & Software Development
Web applications and large-scale SaaS platforms. Real software, built by a team that also builds AI products, not outsourced to whoever's cheapest.
04 / BUY
Media Buying
Planning and buying across social media, television, direct mail, and other traditional ad channels. Run by the same team that produces what runs in them.
05 / AI
AI Systems, Digital Twins & Voice
Agentic systems and platforms built to solve real business problems, not chatbots that read email. Human Digital Twins built with the same production discipline applied to film. Conversational voice AI built on ElevenLabs and HeyGen. This is the throughline to Simulus AI and Contero.ai.
Lineage
Simulus AI and Contero.ai exist because of what was learned building 3BG. Two decades of solving real content, production, and media problems for real businesses is the foundation both companies stand on. See Simulus AI and Contero.ai.