While TV, Radio and traditional media platforms are still at the forefront of political campaigns and advertising, the web is quickly creating new and dramatic changes in the way people receive information for election cycles and related issue based advocacy. 2008 brought in the advent of Democrats, in particular Mr. Obama’s successful run for President, leveraging social media and web-based tools to energize, organize and communicate with voters.
Conservative organizations and parties on the other hand were found to be sleeping at the wheel, which gave the democrats a position of Political Digital Supremacy. This created the opportunity for W3BG to enter the political arena with tools and technologies to help conservatives and political organizations compete moving forward.
Since 2008, W3BG has risen to the top of political design firms, transforming the way political information and political infotainment is delivered. The web provides a level playing field that allows for new innovation, providing users with information that bypasses the traditional media filters. Combined with a traditional media approach the opportunity to convey more detailed and meaningful messaging beyond the :30 commercial emerged as a staple in the political arena. One that can be measured and provides increased reach at lower costs.
W3BG Political uses state of the art technology to build a strategic design and platform tailored to an organization or candidate’s specific needs. Traditional websites are not going to compete as we enter the 2012 cycle.
Most Agencies will tell you they can provide you a complete turn-key solution, but the reality is the vast majority can’t. Some specialize in Digital Marketing, while other are good at design, and other might be great developers. What if you throw in Video Production or Motion Graphics? Maybe you need Search Engine Optimization (SEO) or Integrated Media campaigns with full scale email integration? Who knows maybe you need Content Management systems or integration to your complex sales systems. Face it ... every company has very specific needs and you need to know that you can work with ONE source that can get the job done with Madison Avenue look, but a budget that fits your cash-flow.
To be successful in todays market you MUST have an Agency that not only has the right tools to get your job done, but most importantly will help you pick the RIGHT TOOLS that work for you. At W3BG we’re about results driven Digital Marketing. Pretty picture and flashy video will not sell your products and services or get your candidate elected. You have to determine the results you want and build a system that makes it happen. That’s what we do and we do it really well.
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