http://www.w3bg.com/index.php en steve@w3bg.com Copyright 2010 2010-11-08T18:41:45+00:00 http://www.w3bg.com/site/w3bg_top_political_design_firms_2010/ http://www.w3bg.com/site/w3bg_top_political_design_firms_2010/#When:18:41:45Z While TV, Radio and traditional media platforms are still at the forefront of political campaigns and advertising, the web is quickly creating new and dramatic changes in the way people receive information for election cycles and related issue based advocacy.  2008 brought in the advent of Democrats, in particular Mr. Obama’s successful run for President, leveraging social media and web-based tools to energize, organize and communicate with voters. Conservative organizations and parties on the other hand were found to be sleeping at the wheel, which gave the democrats a position of Political Digital Supremacy. This created the opportunity for W3BG to enter the political arena with tools and technologies to help conservatives and political organizations compete moving forward. Since 2008, W3BG has risen to the top of political design firms, transforming the way political information and political infotainment is delivered. The web provides a level playing field that allows for new innovation, providing users with information that bypasses the traditional media filters.  Combined with a traditional media approach the opportunity to convey more detailed and meaningful messaging beyond the :30 commercial emerged as a staple in the political arena.  One that can be measured and provides increased reach at lower costs. W3BG Political uses state of the art technology to build a strategic design and platform tailored to an organization or candidate’s specific needs.  Traditional websites are not going to compete as we enter the 2012 cycle.   From Bob McDonnell for Governor in 2009 to RightChange.com in 2010 W3BG has built a technology and strategic web platform that is the foundation of where the conservative political world will have to move to achieve Political Digital Supremacy.  In the next few weeks I will continue to explore what this means to the political landscape in the coming years.  Political Digital Supremacy for the Right can be achieved and W3BG is leading the way. 2010-11-08T18:41:45+00:00 http://www.w3bg.com/site/iphone_as_a_new_marketing_platform/ http://www.w3bg.com/site/iphone_as_a_new_marketing_platform/#When:11:47:51Z The mobile world is heating up like a firestorm.  The key is how are marketers going to exploit this technology.  With Apple scheduled to debut the new iPhone with faster processing power and an array of other new features, the key will be how do marketers take full advantage of the explosive growth around the world and leverage the new audience created.  Similarly will RIMM and other brands be able to do the same with the STORM and other devices. A number of Marketers are looking at the iPhone from an Application Development position.  The key will be can companies get creative enough to write applications that grab the attention of users and as a result become a huge marketing platform for their products and services.  This is not as simple a strategy as just buying advertising, but will require some real creative effort.  The results however I believe will be tremendous for those companies that do a great job of tapping the opportunity. 2009-06-05T11:47:51+00:00 http://www.w3bg.com/site/expression_engine_as_a_content_management_platform/ http://www.w3bg.com/site/expression_engine_as_a_content_management_platform/#When:01:13:45Z Expression Engine is a truly fantastic publishing platform that is full featured and provides web developers and designers with maximum power and flexibility. The Development Team at W3BG has been using Expression Engine over the past several months to provide for rapid deployment of new VideoCentric and WebCentric Marketing tools for several clients who wanted an easier way to publish content compared to Joomla.  Joomla is a great system for managing content managed websites, but for many clients the back end is too difficult and confusing. 2009-06-05T01:13:45+00:00 http://www.w3bg.com/site/w3bg_a_perfect_web_marketing_strategy/ http://www.w3bg.com/site/w3bg_a_perfect_web_marketing_strategy/#When:22:48:41Z If you are running any type of company or organization without a well thought out web marketing strategy, then your chances of success are limited to say the least. In today's competitive market you can't afford to be flying in the dark. You need a relevant targeted plan that you can execute, measure and most of all afford, and if you can't determine your ROI you are dead in the water. Companies fail each and every minute because they have no idea what is driving their business, and it starts with an effective web marketing strategy. Take a look at this demo of the award winning team that W3BG has assembled. We can take your next marketing project to success. 2009-05-24T22:48:41+00:00 http://www.w3bg.com/site/make_your_content_management_system_work_for_your_marketing_strategy/ http://www.w3bg.com/site/make_your_content_management_system_work_for_your_marketing_strategy/#When:16:17:56Z In the last couple of years more and more companies are realizing just how powerful a Content Management System (CMS) is for managing your digital assets and content, as well as the daily maintenance of the site.  For so many years websites were nothing more than online brochures and sadly many still are, but at a very quick pace I’m noticing that client are understanding the benefits of using a real Content Management System (CMS). 2009-05-24T16:17:56+00:00 http://www.w3bg.com/site/good_seo_practice_makes_perfect_marketing/ http://www.w3bg.com/site/good_seo_practice_makes_perfect_marketing/#When:16:17:11Z SEO has become one of the hottest and most misunderstood acronyms that clients ask me about these days and creates a lot of confusion.  Most people still don’t really understand that much about SEO or the differences of SEO and SEM, but they seem to know they need it.  I think what’s really driving the attention is frankly that the economy is bad and everyone wants to find a way to now improve their business.  It’s normal for hard times to make people more interested in the little things they previously ignored. When times are good it seemed like a lot of trouble. So let’s try and clarify what SEO and SEM are and why you need a good SEO strategy to make sure your site is ready for prime time and real results. SEO is the acronym for Search Engine Optimization.  Maybe you’ve wondered how you get to the top of Google for example.  Google, Yahoo, MSN and all the other search engines make an effort to index the content on your site and they use robot code to do so.  To take advantage of their efforts you need to make sure your site is built in a way that makes it easy for them to accomplish that.  If you don’t your throwing away free advertising. 2009-05-24T16:17:11+00:00 http://www.w3bg.com/site/welcome_to_w3bg_blog/ http://www.w3bg.com/site/welcome_to_w3bg_blog/#When:16:10:25Z Most Agencies will tell you they can provide you a complete turn-key solution, but the reality is the vast majority can’t.  Some specialize in Digital Marketing, while other are good at design, and other might be great developers.  What if you throw in Video Production or Motion Graphics?  Maybe you need Search Engine Optimization (SEO) or Integrated Media campaigns with full scale email integration?  Who knows maybe you need Content Management systems or integration to your complex sales systems.  Face it ... every company has very specific needs and you need to know that you can work with ONE source that can get the job done with Madison Avenue look, but a budget that fits your cash-flow. To be successful in todays market you MUST have an Agency that not only has the right tools to get your job done, but most importantly will help you pick the RIGHT TOOLS that work for you.  At W3BG we’re about results driven Digital Marketing.  Pretty picture and flashy video will not sell your products and services or get your candidate elected.  You have to determine the results you want and build a system that makes it happen.  That’s what we do and we do it really well.  2009-03-03T16:10:25+00:00