iPhone as a New Marketing Platform?

Posted by Steve Sanford / Fri, June 05, 2009 at 07:47 AM / (0) Comments

The mobile world is heating up like a firestorm.  The key is how are marketers going to exploit this technology.  With Apple scheduled to debut the new iPhone with faster processing power and an array of other new features, the key will be how do marketers take full advantage of the explosive growth around the world and leverage the new audience created.  Similarly will RIMM and other brands be able to do the same with the STORM and other devices.

A number of Marketers are looking at the iPhone from an Application Development position.  The key will be can companies get creative enough to write applications that grab the attention of users and as a result become a huge marketing platform for their products and services.  This is not as simple a strategy as just buying advertising, but will require some real creative effort.  The results however I believe will be tremendous for those companies that do a great job of tapping the opportunity.

Today marketers are trying to get more creative than ever to position product placement in television radio and other traditional media streams.  Many companies are trying to create content based contextual advertising since buyers want to be entertained if they are going to be pitched to.  I believe the iPhone will such a medium where via entertainment or business application marketers will have to meet the needs of both consumers and B2B audiences to achieve success.  W3BG is working on a number of iPhone applications to see if this is a viable means of advertising and marketing.  We’ll keep you posted.

 

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