Companies fail each and every minute because they have no idea what is driving their business, and it starts with an effective web marketing strategy. Take a look at this demo of the award winning team that W3BG has assembled.  We can take your next marketing project to success.

Having worked with many companies over the past decade as a Marketing Consultant and Turn Around CEO, the number one thing I find when companies fail to grow or fail in general, is that there is now formal marketing strategy.  Unless you can clearly define your product, and create a strategy to promote that product or service you should not be surprised that you fail.

Some of the top things you can do to get started is:

1.  Don’t throw in the towel and convince yourself it’s too late.
2.  Do a complete assessment of where you are.  If you don’t know you can’t fix it.
3.  Start with something you can afford and achieve.  Setting up a plan that you know you will fail at is foolish.
4.  Focus efforts on how you can use the web to achieve your plan with affordability both in money and time.
5.  Look for outside help.  There are plenty of affordable solutions.
6.  Know that it’s a continuous process and not “once done always done”
7.  Dedicate 1 hour a day to work on your plan and execution.

If you take these basic steps you will at least be moving in the right direction.  It’s better to do a little everyday than to do nothing at all.

Visit W3BG for more ideas.

Today marketers are trying to get more creative than ever to position product placement in television radio and other traditional media streams.  Many companies are trying to create content based contextual advertising since buyers want to be entertained if they are going to be pitched to.  I believe the iPhone will such a medium where via entertainment or business application marketers will have to meet the needs of both consumers and B2B audiences to achieve success.  W3BG is working on a number of iPhone applications to see if this is a viable means of advertising and marketing.  We’ll keep you posted.

Our first experience with EE has been great, and with every additional site we have discovered just how powerful the platform is.  While it’s not free it’s worth every penny that Ellis Labs Charges. I will be writing much more about EE in the coming weeks and our development team will also be adding to the Blogs as we discover more and more applications of the platform.  Stay Tuned.

So let’s try and clarify what SEO and SEM are and why you need a good SEO strategy to make sure your site is ready for prime time and real results. SEO is the acronym for Search Engine Optimization.  Maybe you’ve wondered how you get to the top of Google for example.  Google, Yahoo, MSN and all the other search engines make an effort to index the content on your site and they use robot code to do so.  To take advantage of their efforts you need to make sure your site is built in a way that makes it easy for them to accomplish that.  If you don’t your throwing away free advertising.

It’s more important than ever to ensure that your site is optimized, but there are so many companies that will promise you the moon if you pay them big amounts of money to do your SEO that frankly don’t deliver.  Does that mean that you should not use an outside company?  Of course not, but you need to make sure that you get a company that does SEO right.  So how do we know what’s right or not?  That’s exactly what I want to explore over several blog posting in the next few weeks.

Now before we go into the details of what makes GOOD SEO let’s understand why this is important to effective marketing.

To be successful in todays market you MUST have an Agency that not only has the right tools to get your job done, but most importantly will help you pick the RIGHT TOOLS that work for you.  At W3BG we’re about results driven Digital Marketing.  Pretty picture and flashy video will not sell your products and services or get your candidate elected.  You have to determine the results you want and build a system that makes it happen.  That’s what we do and we do it really well. 

The first question we get from prospective clients is how can afford a Digital Media Agency on our budget?  Our answer is simple.  We have built an incredible team that delivers incredible results without all the typical overhead of big agencies.  We put our money into people and technology, not building and fancy desks.  We’re the prime example of how the digital company of the future.  Our team is virtual and connected.  We don’t waste time in senseless meetings or having our people commute for hours a day to sit as a desk.  The results are incredible and W3BG can develop with greater speed, higher quality and we pass the savings on to you.  W3BG wants your company to never waste a dollar that can be better spent driving a potential customer or sale to your business and that’s our commitment. 

So what can we do for you?  Well here’s the short list:  Flash Design & Development, Content Management Systems, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Creative Design, Email Marketing, Rich Media, Video Production, Motion Graphics, Viral Marketing Campaigns, Analytics and Reporting, eCommerce, Custom Applications, Third Party Integration, Hosting and Managed Services, Social Networking Development and Integration, Blogs, Managed Video Services, User Experience Applications, Political Campaign Tools, Non-Profit Fund raising Tools and the list goes on and on. Call 1.800.757.6817 to learn more about what W3BG can do for your company.  http://www.w3bg.com