Maximize your Content Management System for best ResultsPosted by Steve Sanford / Sun, May 24, 2009 at 12:17 PM In the last couple of years more and more companies are realizing just how powerful a Content Management System (CMS) is for managing your digital assets and content, as well as the daily maintenance of the site. For so many years websites were nothing more than online brochures and sadly many still are, but at a very quick pace I’m noticing that client are understanding the benefits of using a real Content Management System (CMS). Good SEO practice a MUST for effective Marketing ResultsPosted by Steve Sanford / Sun, May 24, 2009 at 12:17 PM SEO has become one of the hottest and most misunderstood acronyms that clients ask me about these days and creates a lot of confusion. Most people still don’t really understand that much about SEO or the differences of SEO and SEM, but they seem to know they need it. I think what’s really driving the attention is frankly that the economy is bad and everyone wants to find a way to now improve their business. It’s normal for hard times to make people more interested in the little things they previously ignored. When times are good it seemed like a lot of trouble. So let’s try and clarify what SEO and SEM are and why you need a good SEO strategy to make sure your site is ready for prime time and real results. SEO is the acronym for Search Engine Optimization. Maybe you’ve wondered how you get to the top of Google for example. Google, Yahoo, MSN and all the other search engines make an effort to index the content on your site and they use robot code to do so. To take advantage of their efforts you need to make sure your site is built in a way that makes it easy for them to accomplish that. If you don’t your throwing away free advertising. Welcome To W3BG BlogPosted by Carrie Liu / Tue, March 03, 2009 at 12:10 PM Most Agencies will tell you they can provide you a complete turn-key solution, but the reality is the vast majority can’t. Some specialize in Digital Marketing, while other are good at design, and other might be great developers. What if you throw in Video Production or Motion Graphics? Maybe you need Search Engine Optimization (SEO) or Integrated Media campaigns with full scale email integration? Who knows maybe you need Content Management systems or integration to your complex sales systems. Face it ... every company has very specific needs and you need to know that you can work with ONE source that can get the job done with Madison Avenue look, but a budget that fits your cash-flow. To be successful in todays market you MUST have an Agency that not only has the right tools to get your job done, but most importantly will help you pick the RIGHT TOOLS that work for you. At W3BG we’re about results driven Digital Marketing. Pretty picture and flashy video will not sell your products and services or get your candidate elected. You have to determine the results you want and build a system that makes it happen. That’s what we do and we do it really well. |
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